“Shaping AI-Driven Brand Perception: A Guide for 2025 Success”

How to Shape AI’s Perspective of Your Brand

In 2025, AI tools like ChatGPT are not only driving conversations but also actively influencing purchasing decisions. When a consumer asks, “Should I buy X or Y?”, ChatGPT’s response is increasingly becoming a significant factor for buyers to lean one way. This means brands must understand how they are perceived by AI and take actionable steps to shape that narrative positively.

Understanding the AI Perspective

A tool developed by agent.ai, envisioned by Paul Friberg, delves into how ChatGPT compares your brand to competitors. Here’s how the tool functions:

• Input your brand name alongside a competitor’s.
• Receive ChatGPT’s direct comparative analysis of both brands.
• Understand which buyer personas the AI associates with your brand.
• Learn under what circumstances ChatGPT recommends your brand and when it doesn’t.
• Gain actionable insights to improve your brand’s standing in AI recommendations.

This innovative approach offers insightful data that is key to improving your brand’s visibility in today’s AI-driven consumer journey.

Case Study: HubSpot vs. Salesforce

To illustrate the benefits of this tool, let’s take the example of HubSpot versus Salesforce. Here’s what ChatGPT revealed:

The Good:

• HubSpot is recognized as a user-friendly, all-in-one marketing platform suitable for SMBs.
• ChatGPT emphasizes HubSpot’s leadership in inbound marketing and its robust educational resources and community support.

The Challenges:

• ChatGPT perceives HubSpot as having limited customization options.
• It notes complexity in pricing and assumes limited integrations, though this doesn’t align with reality.

This analysis highlighted clear buyer personas: HubSpot appeals to marketing managers focused on SMBs, inbound marketing, and budget-friendly strategies, while Salesforce targets enterprises requiring advanced sales automation and extensive third-party integrations.

Improving AI Perception of Your Brand

Once you identify gaps in how AI tools perceive your brand, your next focus should be updating your content and strategies. Here are three key areas that shape AI’s viewpoint:

• Public Content: Include accurate and detailed information on your website, blogs, and documentation to counter any misconceptions ChatGPT may have.
• Customer Sentiment: Actively manage reviews and social media discussions to ensure satisfied customers share positive experiences about your brand.
• Industry Perception: Build credibility through analyst reports, news coverage, and industry-relevant case studies.

Actionable Steps

• Highlight flexibility and customization through targeted marketing materials.
• Share specific use cases and customer success stories to demonstrate real-world applications.
• Cultivate social proof by encouraging satisfied customers to post reviews or share their stories on social media.

Remember, AI mirrors your brand’s public narrative. By addressing discrepancies observed in tools like ChatGPT, you can shape both AI and customer perceptions simultaneously.

Try It Yourself

Want to see where your brand stands? Use the agent.ai tool to conduct a direct comparison of your brand against competitors. With 100 free credits upon sign-up, it’s a valuable resource for shaping AI’s recommendation algorithms to your advantage.

Here’s how to maximize its value:

• Start by comparing your brand to its closest competitor to uncover key insights.
• Document results over time to spot patterns and track improvements.
• Explore multiple competitor comparisons for a broader understanding of perceptions.
• Integrate findings into your content and marketing strategy effectively.

Conclusion

In a world where AI drives purchasing decisions, ensuring that tools like ChatGPT accurately represent your brand is critical. By actively managing your digital visibility, addressing content gaps, and building solid social proof, you can ensure AI sees your brand in its best light.

Don’t leave these recommendations to chance. Take charge, and let your brand shine through AI.
🚀

—Dharmesh

Relevant Hashtags

#AIinMarketing #ChatGPT #BrandVisibility #AIRecommendations #DigitalStrategy #SMBMarketing